Explore the evolving landscape where artificial intelligence meets social media marketing. Our research project delves into how AI can support business growth while ensuring your brand maintains its authenticity, creativity, and human connection.
The goal here is to help small business owners use AI as a support tool, not a substitute. From a business standpoint, AI should make planning, drafting, and scheduling faster (Le Dinh et al.), but it should never flatten how you sound.
If you run a business, social media can feel like a lot. You have to think about what to post, when to post it, how to make it look good, and how to keep up with messages and comments. On top of that, there are so many AI and marketing tools being promoted that it can feel hard to know what is actually useful.
This project views AI not as a replacement, but as a powerful tool to enhance your marketing strategy when used intentionally. We guide you through key ideas, including opportunities, risks, and practical insights for businesses navigating this transformative shift. Discover how to leverage AI to amplify your brand without losing authenticity.
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